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Trust & Credibility - The Lost Art of Professional Selling, by Bruce McCalley
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In 2003, Computerworld do Brasil named Bruce McCalley The Supersalesman. Having lived on three continents, McCalley has sold products and services in over 40 countries. His customers range from billion-dollar healthcare organizations, oil companies, governments, universities, discrete and process manufacturers of foods and chemicals, to transportation conglomerates, all major overnight delivery services, and the largest banks and financial institutions the world over.
Trust & Credibility – The Lost Art of Professional Selling offers not only the ideas and principles of sound selling, but also demonstrates these essentials through the true sales stories of a leader. Personal stories that reveal his unique route to developing sales environments and techniques that move prospects and customers – leading them to view you not solely as a vendor, but as an important and credible member of their inner circle – their Trusted Advisor.
- Sales Rank: #1298452 in eBooks
- Published on: 2013-06-15
- Released on: 2013-06-15
- Format: Kindle eBook
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great sales stories and strategies
By Dandydoc
I spent 30 years in the sales arena and was involved in sales training for a major corporation in Fortune's Top 20. I've read many books on sales training and this one ranks up there with the best of them. The personal nature of the stories kept me interested, and the emphasis on developing relationships was right on target for successful selling. Well done, Mr. McCalley!
0 of 0 people found the following review helpful.
Thumbs up
By ATaminsjah
Good book! There are a lot of chapters in this regarding experience of sales in each chapter you are guaranteed to learn something new. You will learn to treat everyone you work with respect, making new relationships, gaining confidence. In this book there will be a section to tell you what Mr. McCalley had learnt through his mistakes. It is amazing how far trust and credibility can take you. Many would agree that relationship is key, but not many put into practice the way the author did.
0 of 0 people found the following review helpful.
The methodology is authentic and proven for continued success
By Carol Kamercia
I've had the pleasure and good fortune to work as a colleague of Mr. McCalley, his approach is exactly as explained in his book. Year after year he exceeded sales records and built sustainable relationships with all executive buyers and influencers to afford him the ability to network those relationships and compound his sales revenue. He is a master and I highly recommend this book as foundation to build your sales success. A must have for every sales professional!
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